Use the Power of Video Promotion & Story Marketing to Engage Your Audience
Need to grow your client base? Looking for a way to feature your company where it will be seen by as many eyes as possible? Check out what these statistics show about the power of using video in your marketing plan:
According to OptinMonster, video marketers get 66% more qualified leads per year. Wyzowl reports that 92% of marketers who use video say that it’s an important part of their marketing strategy. 80% of video marketers say video has directly helped increase sales, OptinMonsterrecently shared.
Whether you’re an attorney, own a medical or dental office, or trade business—adding video to your marketing materials gives you a stronger chance of winning over new customers.
No need to hire a video marketing agency, Shutter produces videos in minutes at an affordable price. Here are a few ways you can use video marketing to grow your customer base:
Rather than trying to sell your audience, let your satisfied customers sell your services and brand through testimonial videos instead. When potential clients see what you’ve done to solve your clients’ problems and make their lives easier, you’ll earn more credibility and sales.
Drive up your business profit margin with video promotions for unique packages or markdowns. Share a new sale or special time-sensitive deal. You can showcase these videos on social media and your website.
These problem-solving tools help educate your target audience and build trust. Ask happy customers questions about their experience working with you in an interview format. When they share positive results and answer common questions your customer base has, you’ll win over clients faster and save time and money.
About Me / Branding Videos
A more in-depth testimonial style video, case studies use the magic of story marketing to share situations your target audience can relate to. These stories always end with you being the hero that saved the day.
Educational and How-To Videos
By providing free information that helps people, you’ll be looked at as an expert. Clients are more likely to go with someone who is willing to take the time to share a video that saves them headaches and hassle.
Having the right key employees on your team can make a major difference in a company’s success. Video helps you streamline and control the image you present, while attracting high-quality employees to your business.
About Us / Branding Videos
Show what makes your company special, how you stand out and solve your potential clients’ problems, and what’s unique about your business. You can also use story marketing in your about us video to share your one-of-a-kind journey with your target audience. When you’re more relatable, people like you. And when people like you, they’re more likely to do business with you.
Blog Post Repurposing Videos
Use blog posts already featured on your website and let V-Monial turn them into videos for you. Whether it’s an educational or how-to video (see below) or a written testimonial, it’s easy to turn content you already have into material for video marketing tools.
You’re busy running your service business. Let us funnel clients and employees to you through the power of story marketing, testimonials, and the many options above. No need to hire an expensive video marketing agency, Shutter works like a salesperson around the clock to convince your potential clients to choose you instead of the competition.
Let Shutter change the way you do marketing and watch your business grow!